A digital press release is an excellent way to generate buzz for your business online. Digital Press releases are cutting edge and can include images, video and even sound. Like a standard press release, you use a digital press release to alert the online media about news concerning your company or industry. Not only does using a digital press release keep the media up to date, it also shows the world that you and your company are working to keep up with new technology. Digital press releases can also be more compelling to the reader.
When should you use a digital press release? Whenever there is something going on with your company. If you have a new product, if your facility has moved or expanded, if you have won an award, then you need a digital press release.
You may also use a digital press release to promote yourself or your company as an industry leader. For example, if you run a health-care company, you may generate a digital press release showing how potential clients can cope with new health-care regulations and trends.
Even if your company’s news is not all-that-positive, a digital press release can help create a positive spin or at least control the negative spin. For example, if you are forced to layoff workers, a digital press release can show how you have worked to keep as many staff on hand as possible and your efforts to rebound.
If you are familiar with writing a standard press release, you can easily create a digital press release. There are only two differences: how you send them to the various media outlets (i.e., online versus surface mail or fax) and the ability to send additional information.
In sending a digital press release, you can either send it in the body of an email or send it as an attachment. If possible, it is usually better to send it in the body of an email. Many media companies are wary about opening attachments because of the possibility of infecting their computer networks with a virus.
The other difference in sending digital press releases is the ability to link to additional information. For example, in your press release about your newly expanded facility, you can include a link to your products, your key personnel, publications etc. The more information you give, the better, provided you don’t clutter up your press release with unnecessary information.
Your company’s website should also have an archive of previous press releases. This gives the various media outlets a chance to look into your company’s background quickly and easily.
A digital press release can save your company time and money. Instead of creating a separate media kit, with folders, photographs and individual press releases for each product and service you offer, you can create a digital version with links to all of them. You’ll save postage and printing costs and once you click “send” the various media companies will have the information instantly.
Digital press releases are an excellent way to keep your company in the public eye. The more attention you get, the easier it is to increase sales and improve your bottom line.