How to write a press release

If your company has no news, get a team together and brainstorm some ideas.  There is always something you can come up with.

Here are some pointers to help you write your press release.

  • Make a Catchy title – You want to grab editors attention with something they could use.
  • Ensure the first paragraph reall sell your press release, you want people to read the whole release
  • Don’t write a sales pitch, write to engage the reader.

Have a look at some of our press release examples from top global brands to help you structure your release.

Here are some great articles to help understand modern press releases:

Hubpages: SEO Press Releases how to write them and where to submit them

Copyblogger: Social Media Press Releases

New Rules of PR by David Scott (PDF)

Copyblogger: How to use the modern press release