SociView has been publicly launched to support organizations in organizing their social-media landscape to instill greatest practice and create sales opportunities. Founder Chris Sykes, Chief Executive of Volume Ltd, worked closely with big international organizations to address issues arising from advertising across social channels and identified a lack of social-media tools in their portfolios. Whilst in its beta phase, SociView has been utilised to help a number of Fortune 500 companies attain visibility across their organization’s social universe.
The idea of SociView is simple: just ask yourself how several social-media accounts your company has. Where are they, who owns them and how successful are they? Are they representative of your brand and do they have a positive or negative influence SociView answers all these questions, said Sykes.
SociView collates a company’s social accounts and instances into a single dashboard. These instances are then individually categorized, ranked and rated to show relevance and impact on the brand. SociView categorizes every instance, as official, endorsed, unofficialor other. A custom-developed Sociscore is automatically applied to show how every instance is performing. Organizations can benchmark their social accounts against each other to establish finest practice, compliance and corporate governance. SociView also measures performance against competitors’ social accounts. Becoming in a position to easily assess the high quality and effectiveness of company-owned social-media instances enables advertising executives to have higher control and influence on messaging and content.
Alan Rutherford, the current Chairman and Global President of the International Advertising Association and Chairman of Volume Ltd, is the chief advocate of SociView?:
One of the key positive aspects of SociView is its capacity to deliver a top-level view of an organization?s social-media landscape for CMOs whilst still enabling marketing executives to drill down to acquire granular detail.
Key positive aspects of SociView
Organizing social-media genuine estate
If you look at your present social-media presence, it’s a bit like a swarm of hornets buzzing around. SociView brings order, efficiently turning the random and uncontrolled spontaneity of social media into a productive and efficient line of worker ants. SociView helps you to consolidate and optimize your sociverse. Switch off the poor-performing accounts and invest in those that perform well and have a thriving and growing community,stated Sykes.
Instilling very best practice and compliance across company-owned social instances
The Sociscore rating algorithm assists an organization to set high quality and compliance benchmarks for social accounts and instances. Bringing all the accounts into line enables marketing and advertising executives to promote greatest practice across an organization. SociView can also produce structure about the ownership and development of accounts, whilst ensuring corporate governance and benchmarking against competitor accounts. The Sociscore algorithm is calculated from 4 parameters typical across mainstream social networks: relevance, activity, influence and visibility.
Opening up sales channels
With most leading organizations turning to Facebook, Twitter and YouTube etc. to create brand awareness and sales opportunities, SociView assists companies coordinate their messages and communications across all their official and endorsed instances, including partner-owned social-media genuine estate. If revenues are down in a certain product or location, organizations can use SociView? to focus on promoting the advantages of that item or service by way of probably the most visible and influential social channels. Moreover, the tool can also uncover brand advocates and influencers who can assist in generating sales opportunities.
Having a number of social-media listening and execution tools available in the market, SociView has been developed to supply a unique and complementary set of capabilities.
Listening tools are crucial in these days’s digital environment, but they are just a little like closing the stable door following the horse has bolted. With SociView, you know each and every horse within your stable and can train them to perform as you’d expect them to perform, stated Sykes.
Further data on capabilities could be discovered on http://www.sociview.com
About SociView
Chris Sykes, Chief Executive of Volume, a leading independent digital hybrid agency, will be the visionary behind SociView. Via Volume he has founded and spearheaded the development of numerous enterprise software tools which can be currently used by clients like Oracle and Dell. Chris was also founder of Then UK Ltd, a Marketing and advertising Resource Management start-up that specialized in enterprise marketing management and marketing-automation tools. Then UK Ltd appeared on Gartner’s MRM Magic Quadrant in 2002 and was acquired by Aprimo Inc. in July 2004.